BRAND_adidas China 
PROJECT_one in a billion

china only has one time zone. think about that...
that’s conformity to an extreme -- kids are taught that success comes from following the rules. 

so we launched a campaign to inspire young athletes to break the mold and be creativite.
there’s over a billion people in china. so just be you. be one in a billion

print featured only local athletes
that red bar over their eyes is a Yi, the chinese symbol for ‘one’

some stills from the film: