< BACK

BRAND_cheerios 
PROJECT_good goes round   

 
everyone thinks they love cheerios, but they don’t really buy them. 
the brand had grown a little stale... lol
 
so we gave them a total refresh to show the world just how good cheerios are. 
afterall... they are just tiny little oat bombs. and oats are good for you.
and when you eat good, you feel good, you do good things, and it all comes back around.
good goes round. 

to kick it off, we wrote an original song.
Latrell James rapped it. 
and director duo Wafla helped make the music video:



lyrics: 

        SEED to the OAT to the O to the BOWL to the SPOON
        BOWL to the SPOON to the MOUTH of the BOY in the ROOM
        ROOM for that GOODNESS inside him to BLOOM
        GOOD GOES AROUND and AROUND and AROUND

        SEED to the OAT to the O on that TABLE for TWO
        BABY and MOMMA sit down for that FIRST FINGER FOOD
        START with the GOOD and the GOOD will come straight back to YOU
        GOOD goes AROUND and AROUND and AROUND

        SEED to the OAT to the O on the first day of SCHOOL
        SCHOOLING your sister on WHY and just HOW to be COOL
        COOL if she HANGS  you can SHOW her what’s GOOD
        GOOD goes AROUND and AROUND and AROUND

        SEED to the OAT to the O it’s the GOOD that we DO
        Put in the GOOD and the GOOD will come back to YOU
        This CIRCLE OF GOOD makes the WHOLE WORLD better TOO
        GOOD goes AROUND and AROUND and AROUND
        GOOD goes AROUND and AROUND and AROUND

there’s a bunch of :30s, :15s, :06s.
every cutdown has it’s own original lyrics.
which was nuts. 
they are floating out there on the internet, probablly still airing on your tv, too. 




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CREATIVE DIRECTORS_ matthew carey + wei wei dong
CREATIVES_ ben wiley + tim grover + brandon mai
DIRECTOR_ WeAreFromLA