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BRAND_adidas China 
PROJECT_one in a billion


china only has one time zone. think about that for a second:
conformity is at an all time high -- kids are taught that success comes from following the rules 
but in sports, that only gets you so far. 

so we launched a campaign to inspire young athletes to break the mold and embrace creativity.
there’s over a billion people in china. so just be you. 
be one in a billion




beckham got a cameo in the film but our print featured only local athletes
that red bar over their eyes is a Yi, the chinese symbol for ‘one’





some stills from the film: