BRAND_new era 
PROJECT_we reign as one

Jay-Z, Didi Gregorious, a delivery woman in the Bronx, and a kid at PS118 all wear the exact same New Era Yankee’s cap. 
It’s a common thread that ties together all walks of life.

This campaign celebrates the iconic 59Fifty cap as a symbol of unity.  

CREATIVE DIRECTORS_ Mikio Bradley + David Goss + Adolfo Alaca
CREATIVES_ Ben Wiley + Tim Grover
DESIGNER_ Tanner Stevenett 
DIRECTOR_ Zachery Heinzerling