< BACK
BRAND_new era
PROJECT_we reign as one
Jay-Z, a pitcher on the Yankees, a delivery woman in the Bronx, and
a kid at PS118 all wear the exact same New Era Yankee’s cap.
It’s a common thread that ties together all walks of life.
This campaign celebrates the iconic 59Fifty cap as a symbol of unity.
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CREATIVE DIRECTORS_ Mikio Bradley + David Goss + Adolfo Alaca
CREATIVES_ Ben Wiley + Trinity Rose
DESIGNER_ Tanner Stevenett
DIRECTOR_ Zachery Heinzerling