PROJECT_we reign as one
jay-z, didi gregorious, a delivery woman in the bronx, and a kid at PS118 all wear the exact same New Era yankee cap.
it’s a common thread that ties together all walks of life.
this is a campaign we made about the iconic 59Fifty cap.
CREATIVE DIRECTORS_ Mikio Bradley + David Goss + Adolfo Alaca
CREATIVES_ Ben Wiley + Tim Grover
DESIGNER_ Tanner Stevenett
DIRECTOR_ Zachery Heinzerling