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BRAND_new era 
PROJECT_we reign as one


jay-z, didi gregorious, a delivery woman in the bronx, and a kid at PS118 all wear the exact same New Era yankee cap. 
it’s a common thread that ties together all walks of life.

this is a campaign we made about the iconic 59Fifty cap. 




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CREATIVE DIRECTORS_ mikio bradley + david goss + adolfo alaca
CREATIVES_ ben wiley + tim grover
DESIGNER_ tanner stevenett 
DIRECTOR_ zachery heinzerling